Ahora somos VISTA

Para los que aùn no se enteraron, algùn genio del marketing de las inversiones en emerging markets acuñó la sigla VISTA para designar a mercados emergentes con fuertes oportunidades de apreciaciòn: Vietnam, Indonesia, South Africa, Turkey y Argentina.

"VISTA brings these emerging markets to a new level in the asset class debate," said Paresh Upadhyaya, a global currency manager at Putnam Investments in Boston, with holdings in emerging markets. "VISTA is quite a catchy acronym and it may very well mean that we are beginning to enter into a second wave of mass cross-border and mass cross-asset investment into this group of smaller emerging market countries," said Upadhyaya"

El tipo es claro al decir que lo clave es que la sigla es bien catchy

"But given the returns and the fundamentals of some of the VISTA economies, instead of a second wave, this may just be a second-tier group." Returns in VISTA countries have yet to reach levels that justify the higher risk and volatility inherent to their local markets, strategists said.

Bueno, si con esta manito de afuera no ganamos algunas inversionas de esas bien bobas que siguen olas para no quedarse afuera:

Wardle added. "There's a feeling among many investors that they have to be in exotic places if they are to make money, especially if it seems everybody else is doing it. It's an easy marketing ploy. But not everybody has the depth of knowledge some of these markets require in times of crisis."

Pero, siempre hay un pero:
"Most VISTA countries are prone to volatility, speculation and political risk, he said. "VISTA countries have very little in common and it just shows how hungry people are for yields,"

Aunque:

""But there's a reason why returns are higher: that's because risks are also higher and when you are competing with Brazil and Russia, where the local markets are very sophisticated, I'm not sure if the trade pays off." Shankar said his favorite emerging market is still Brazil, but among VISTA countries Vietnam is still the country with the highest potential.

Que prefieran a Brasil vaya y pase, pero que estemos detràs de Vietnam es casi insultante....

El negocio es salir a armar Vista bonds, Vista consulting firms, Vista trading strategies....de todo, menos Vista software, obvio